Tonina DeTomasi 


2000            Director, Southern Hemisphere:  Krackatoa Business Consultant, Web Designer, Photographer and International speaker. knowledgeable on an expansive list of business and humanitarian issues, such as: The New Non-profit: Survival through Entrepreneurial-ism; Strategic Planning and Marketing for the Web; America's Cup Yacht Races; The Gift of Sight programs: eye/organ donation worldwide. Invited to speak to business and social organizations from Russia to South Africa, USA to Australia. Clients include a wide variety of commercial and not-for-profits.

1997- 1999     Marketing Director: The San Diego Eye Bank & Laser Center, home of the International Cornea Project.  A multidivisional 501 (c)3 non-profit membership organization serving physicians and the worldwide donation community.  Visionary programs for the ophthalmic community dedicated to improving sight to people worldwide.  Divisions:

Worldwide tissue distribution;
Hospital Development; 
Excimer Laser Center; 
Professional Health Care Education;  
International Cornea Project. 

Industry Achievements: Broke industry ground and increased ROI's through first ever international tradeshow strategy and advertising campaigns; Increased Spanish market; Developed strategic partnerships with entrepreneurial for-profit companies.

Organizational Achievements: Research and development of new strategic marketing plans including web, tradeshow and branding strategies. Newsletter and annual report development and publishing, consumer and physician marketing collateral development. Centralized marketing function and re-ordering system; Created mission statements, tag lines and style guidelines per division; Created first ever press kit. Ground breaking hospital development interagency role-out; First ever (gratis) strategic analysis by consultants; Refaced existing marketing materials plus trade show booths (2); Change management and community presentations. Negotiation and purchasing of vendor contracts, supplies, inventory. 

Revenue/Results: Tradeshows: annual increase of new client database by 800 qualified contacts; advertising campaign: 300 people received the gift of sight in the first six months alone = $60K; Newsletter: maintained a 1995 budget while generating annual financial donations = $42,000; Excimer Laser Center: physician usage up 400%. 


1994-1996     Conference Director: Marketing, Management & Public Sector Group: AIC Conferences Pty Ltd, Sydney Australia.  Produce and manage high profile and profitable commercial conferences; Budgeting, negotiation and business development; Create marketing programs; Create promotional and sponsorship opportunities.

1992-1994     Industry Marketing Consultant: Department of Employment, Education & Training.  Federal and State CES programs, Sydney Australia. Increase the profile and usage of Government programs and services; Provide consultative services to internal departments on telemarketing, business development and marketing campaigns; Research and analysis of labour market trends for strategic planning; Design, organise and deliver customer service training workshops.

1990-1992     Advertising & Marketing Manager: Krackatoa Partners.  Clients: America’s Cup Organizing Committee’92, TCS Publishing and Blue Book Publishers.  Design and implement marketing campaigns, including telemarketing and direct mail;  Market membership and sponsorship packages;  Organize community outreach program and international public speaking tour; Represent clients at official functions and tradeshows; Plan annual advertising strategies and ad sales campaigns.

1986-1988     Membership Development Representative, Retention Specialist: Greater San Diego Chamber of Commerce.  Designed and implemented an in-house retention program; Hired administrative staff and assisted with volunteer sales force; Provided senior management with status reports and recommendations. Results: $210,000 corporate membership dollars renewed annually.

PC Compatible’s  and Macintosh
Software: Office 2000, Windows’95/98, MS Office’95, Windows for Workgroups, Access, Word for Macintosh, MS Office for Macintosh, Internet Explorer, Quark Express, Microsoft FrontPage, Dreamweaver UltraDev.

San Diego Rotary Club #33: member (Eye Banking)
International Yachting Federation of Rotarians: Rear Commodore  

Greater San Diego Chamber of Commerce: International Trade Coalition 
Small Business Development Center (SBDC): Advisory Board member 
San Diego Water Alliance: member 
Surfrider Foundation: member 


1996     Master of Commerce: University of New South Wales, Sydney Australia. 
           Double Major: International Marketing and Organizational Change Management
1989     Rotary International Graduate Scholarship: University of New South Wales, Sydney, Australia
1991     Certificate in Meeting Planning: San Diego State University, California
1986     Bachelor of Arts, (Cum Laude): University of California, San Diego Double Major: Visual Arts and            Italian Renaissance Studies
1985     UCSD Scholarship: L’Universita delle belle Arte, Venice and L’Universita de Padova, Padua ITALY.


LANGUAGES: Conversational Spanish, Italian, Australian and English.
HOBBIES: Ocean sports: Surfing and Sailing, Art:Oil painting and web design, Mentoring, Writing, Travel.


Tonina DeTomasi